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Chelsea Van Beurden

UX Design

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Validating Marketing Concept

Goal: Introduce an incentive program for potential partners to offer their customers. This would help increase visibility to the RepairPal Certified Shop network and give first time users a discount. We wanted to investigate how the public views rebates as well as what our options were when it came to paying a company to assist in this flow versus our team building it.

Process: 1. Conducted user interviews to get an idea of their impression and knowledge of rebates 2. Research “buy” options 3. Wireframe flow and present to stakeholders for concept buy in 3. Visual mocks 4. Reach out to a company specializing in rebates, get an approximate cost 5. Present an executive summary for buy in

Results: We have yet to roll something like this out but the overall result here is that we now have a realistic idea of what kinds of costs would be associated with creating a program like this.

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User Personas Title.jpg
Contents Copy.jpg
Contents Copy 2.jpg
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User Personas Title Copy.jpg
Contents Copy 5.jpg
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User Personas Title Copy 2.jpg
Partner Email (B).jpg
Schedule and email confirmation of appt.jpg
Rebate Submission Flow.jpg
Rebate confirmation + Status.jpg
User Personas Title Copy 3.jpg
Build or Buy cost.jpg

chelseavanbeurden.com